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The effects of culture on the meaning associated with marketing cues (such as colour) are critical in international marketing. The psychology of color is incredibly important for marketers and advertisers to understand. See how color can be a valuable tool for attracting consumers. Color psychology is the study of hues as a determinant of human behavior. Prior research has typically grouped color effects into a single class of effects and has ignored situational aspects of consumer responses to color. In this context, the use color in marketing creates brand identity and drives consumer needs. When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite. Color psychology is an area of research that looks at how color influences our behavior and decision-making. Sources: Aslam, M. M. (2006). A quick Google search for color in marketing will bring up results such as this study which discusses the impact of color on marketing. Color directs our eye where to look, what to do, and how to interpret something. Impact of colors on advertisement and packaging on buying behavior Excerpt: Leveraging the psychology of color is critical for developing winning marketing campaigns and creating the most persuasive brands. Color Psychology Definition. In the present study, color effects are shown to exhibit different patterns depending on the type of response examined. That's precisely why, as a content marketer, you need to understand what colors do to people. It’s an important field of study to consider when creating marketing assets, building a new business, or rebranding an existing one. Color inaccuracy has many negative consequences for marketers, including loss of sales, increased As color is the first product attribute that consumers are influenced by and given that each consumer perceives each color intuitively, consumer behavior is subject to the cognitive aspects of consumers. According to this theoretical concept, colors have a deeper impact on human behavior than most people believe, influencing even the smallest … The study found that while people typically form the first impression about a product in fewer than 90 seconds (more recent research claims it might be in as little as 7 seconds). It helps us decide what is important and what is not. Impact of color on marketing Impact of color on marketing Satyendra Singh 2006-07-01 00:00:00 Purpose – Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. The Psychology Of Color In Marketing. 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